Argo School Melbourne | Logotype

Logotype design for Argo, a brand new Chinese English school in Melbourne.

Argo’s vision is to provide future-oriented whole person education in an authentic bilingual and multicultural environment.

Their mission is to build global vision and competence for young Australians while empowering them with essential skills to navigate and thrive in this changing world.

Logotype Design Rationale

The tangram is a dissection puzzle consisting of seven flat polygons, called tans, which are put together to form shapes. This creative puzzle for children of all ages has been used for various purposes including amusement, art, and education.

It is reputed to have been invented in China sometime around the late 18th century CE and then carried over to America and Europe by trading ships shortly after.

Client: Argo School Melbourne
Art direction: Clio Zheng and Kim Morte