Editorial design for Humanity is Life! Seven Creatively Uplifting Moments in “Ted Lasso”.
The briefing for the main editorial image was to create an extension of the graphic elements of this acclaim Apple TV+ show, featuring the references and colour palette used throughout the episodes: Blue, red, yellow, Posca markers, black tape, and a strong sense of physicality.
“The Apple TV+ show “Ted Lasso” premiered at the perfect time: start of the COVID-19 pandemic. Its premise from IMDB: “American college football coach Ted Lasso heads to London to manage AFC Richmond, a struggling English Premier League soccer team [AFC Richmond].” In an era of fear, uncertainty and viral pessimism, a sports comedy-drama sitcom, soaked and rinsed with the so-called better “angels” of human nature, proved greatly needed […]”
See below the additional colour iterations created, and read here the whole article by Nate Burgos from Design Feast.
Art director and writer: Nate Burgos
Client: Design Feast (US)
Editorial: Humanity is Life! Seven Creatively Uplifting Moments in “Ted Lasso”
Streaming service: Apple TV+
Genre: Sports comedy-drama
